Our organic grocer Abel & Cole has this week introduced a premium range of tea to its growing collection of own-label organic products.
The new teas come in eight flavours and cost between £4.49 and £4.99 for 15 premium pyramid tea bags. A new own-label luxury cocoa has also been launched, £4.50 for 150g.
David Balmer, our Buying Director at Abel & Cole, said: “The idea for our tea came about during an off-site team meeting held at tea specialists Blends for Friends. After we’d held our meeting we had some fun and blended our own tea. Needless to say none of the teas we developed made the final cut but Blends for Friends agreed to create a bespoke range of premium tea for us.
“We’ve been focusing on developing the Abel & Cole brand, building on everyday items such as dairy, meat, preserves and now our tea. We’re keen to help small suppliers find a way to reach a broader market and we were blown away by Blends for Friends so it’s great to be working with them.”
The range is made up of English Breakfast, Earl Grey, Mint Infusion, Pure Green – Vietnamese Pin Ho Jade, Chamomile Infusion, Rooibos Chai, Turmeric Chai and Mint Matcha.