Aunt Bessie’s is building on its popular frozen potato range with new Rosemary & Sea Salt Chips launching in Waitrose this week.
The new chips are made using Aunt Bessie’s classic straight cut chips, seasoned with rosemary, sea salt and olive oil.
Lorraine Rothwell, Marketing Director for William Jackson Food Group-owned Aunt Bessie’s, said: “We’re always looking to offer people something new to try and our research showed a real opportunity to develop our popular chips further, giving a traditional favourite a modern twist and enabling shoppers to enjoy restaurant trends in their own home.”
The Rosemary & Sea Salt Chips are made with olive oil, rosemary and sea salt and bake in 20-25 minutes. They are available in a 500g pack, MRRSP £1.99.
This October our fourth group of colleague volunteers headed to Malawi as part of our Malawi Farm Project.
Our colleagues Steven Hackett, Jakub Horacek, Pedro Santos and Paul Andrews from Abel & Cole, Louty Fall and Jarek Boguslaw Kudlaty from MyFresh Chicksands, John Reynolds from Aunt Bessie’s and Keith Porter, David Birkett and Tyson Train from our bakery, Jacksons, are currently in the Ntcheu District on a nine-day trip to see the project in action.
Since their arrival on Saturday, our volunteers have been helping the farmers to build beehives, experienced a permaculture tour at Kusamala, had Chichewa language lessons to learn basic greetings and they’ve learnt more about the Malawian culture to make the most of their time out there.
Our five-year Malawi Farm Project aims to help a local village of over 1,000 farmers in the Ntcheu District be self-sustainable and food-secure. It’s about more than simply writing a cheque which is why twice a year, in May and October, 10 of our colleagues go to visit the project and get involved, taking with them bags of enthusiasm and knowledge to share.
Meet William Mtwasa – he has been teaching farmers and our colleagues how to build beehives:
And these are photos of our colleagues getting stuck in to building the hives:
Following the success of last year, colleagues from across our businesses – Aunt Bessie’s, Abel & Cole, MyFresh, The Food Doctor and our bakery, Jacksons – gathered together today (9 October) for our second Sustainable Supply Chain Conference.
Joined by people and partners from our supply chains, the conference included insights from expert speakers on sustainability issues which are really important to the future of the food industry, and attendees took part in workshops to share ideas and learn from each other.
We’re a sixth-generation family business and work with suppliers, growers and customers from across the UK and Europe, as well as retailers and other food manufacturers – and as a responsible business we feel we should bring people who want to create a more sustainable food industry together.
Our Sustainability Director, Dr Gavin Milligan, said: “We work closely with our suppliers and growers and we are keen to encourage the industry to work together to continually look for ways to ensure a sustainable future.
“We have strong ties with some really inspiring people in the world of sustainability and being able to bring these experts and some of our suppliers together to discuss industry challenges is a real privilege.”
Thank you to everyone who attended our second Sustainable Supply Chain Conference.