> Monthly Archives: June 2017

Aunt Bessie’s launches new Cake Squares

Aunt Bessie’s has broadened its ambient cake range with new Cake Squares which launched in Tesco this month.

The Cake Squares come in two flavours – Chunky Chocolate, made from a layer of chocolate pastry, a rich chocolate sauce, chocolate sponge and finished with a sprinkle of chocolate chunks, and Zesty Lemon made with a pastry base, lemon curd and zingy lemon sponge, generously topped with sugar nibs.

Lorraine Rothwell, our Marketing Director at Aunt Bessie’s, said: “We’re really hoping to drive growth in the cake category with our new cakes which look and taste as good as homemade. These cakes are a satisfying treat made with the best ingredients, perfect for when you need to have a break with a cup of tea and enjoy a moment to yourself.”

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We dig this: 31,000 trees planted to make Hull a greener city

This Volunteers’ Week we’re proud of our colleagues at Aunt Bessie’s and our bakery, Jacksons, who have been putting their hearts and soil into making Hull a greener city since 2013.

So far we’ve planted an incredible 31,000 trees (hoorah!) in the region. This is towards our 200,000 target by the year 2051 to celebrate our 200th anniversary of William Jackson opening our first shop – a grocery and tea dealer – on Scale Lane, Hull way back in 1851.

The really great result is that just one of the trees that we plant will typically absorb carbon dioxide over its lifetime equivalent to around 1,000 miles in a car.

We’re next planting trees during National Tree Week which is 25 November – 3 December 2017. In the past we’ve had lots of people join us, from Arco and Yorkshire Bank, to the local council; we’d love for you to join us too – the more the merrier we say. Get in touch if you’d like to get digging: communications@wjfg.co.uk


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Another colleague volunteers with The Outward Bound Trust

Since 2008 we’ve been working with The Outward Bound Trust on a national scale, making a local impact in our business regions – Bedfordshire, Hampshire, East Yorkshire, Greater Manchester and London – through our colleague ambassador programme.

The programme sees our colleagues from Aunt Bessie’s, Jacksons, MyFresh, Abel & Cole and The Food Doctor volunteering their time to mentor students from schools local to our businesses; aiming to give the young people the opportunity to raise their self-esteem, self-confidence and aspirations through things like gorge walking, canoeing, orienteering and overnight expeditions.

Tim Redman from our bakery, Jacksons, volunteered as an ambassador in Ullswater last month and said: “The definite highlight was spending time with the students, supporting them in their activities – they must surely hold the record for the number of questions asked in a week – they’re such great characters! I remember attending an Outward Bound course as a student myself, back in 1988, and it’s brilliant to see that it’s still a fantastic organisation making a worthwhile impact. I feel proud that William Jackson Food Group are long-term supporters of such a brilliant initiative.”

More than 25 of our colleagues have been ambassadors so far, giving their time to work alongside The Outward Bound instructors to support activities, encourage students to participate and help to enhance learning through their own experiences.

Stuart Gray from Abel & Cole took part in the programme in Aberdovey recently and said: “I’m buzzing – what an incredible experience! I got just as much out of it as the kids, if not more. The students were just brilliant and it was hugely rewarding to be part of something helping to enhance their aspirations and confidence.”