We’re are delighted to be continuing our support for Viking FM’s Cash For Kids Mission Christmas appeal, to try to ensure no child goes without a present this Christmas. Last year, Mission Christmas raised upwards of £931,000 in gifts and donations for disadvantaged children in East Yorkshire and Northern Lincolnshire, helping to give more than 18,000 children the Christmas they deserve; this year they have beat that total and supported a huge 19,140 local children.
Nicholas Oughtred, WJFG Chairman said: “This is such a worthwhile appeal, and we are thrilled to be helping to make a difference to children in our local communities again this Christmas. Like last year, we’ve had gift collection points at Aunt Bessie’s, Jackson’s Bakery and also our pub, The Ferguson Fawsitt Arms. Colleagues from across our Group have really been getting behind the initiative with donations, and fundraising through Christmas jumper days, as well as volunteering to help sort and deliver the gifts to beneficiaries.”
This year Cash for Kids has given the gift of Christmas to one special family, Donna Knight and her two children Tyler & Keisha. The Knight family (pictured below) were surprised with Christmas gifts, decorations, vouchers and a Christmas dinner from Aunt Bessie’s Delivered with all the trimmings to be arrive just before the big day.
Charlotte Pickering, Cash For Kids Charity Manager added, “Mission Christmas is lifeline to thousands of local children and families living in very difficult circumstances, each year we are humbled by the generosity of the general public and we simply couldn’t be making this difference without the general public buying that extra gift whilst shopping, swapping the work Secret Santa or giving up an hour of time to volunteer.”
Photos show some of our colleagues volunteering to sort and distribute gifts.
Pupils from Bude Park Primary School in Hull spread festive cheer by performing a special concert for colleagues at our bakery, Jacksons, this month.
Since 2014 the school’s 260 students have taken part in a Singing School with Opera North; a project that we’re very proud to be the main sponsors for.
Year Two pupils, aged six and seven, travelled to Derringham Street to sing Christmas carols to colleagues and learn more about our bakery and how it operates.
Bude Park Headteacher Shaun Allison said: “The benefits of a rich musical curriculum have been well-documented and we’ve seen an increase in academic achievement since this project started. Frequent performance opportunities in our local community such as this one, and the one we did at Aunt Bessie’s last year, have made a huge difference to the children’s levels of confidence and self-esteem. It’s also a fantastic way to inspire our pupils early with their career aspirations and connect them to local businesses.”
Our Chairman, Nicholas, said: “It was brilliant to welcome the children and their teachers to the bakery and hear them sing. We’re very proud to be providing sponsorship for the Singing School which is benefiting many young people in Hull. Off the back of our Bid Angel support for UK City of Culture 2017 we were looking for a project to support Hull’s arts and music scene which made a real difference and the Singing School is having a hugely positive impact on the children involved.
“With our local heritage dating back to 1851, we support several initiatives across the city; having Bransholme’s Bude Park primary school spread some Christmas cheer was a fantastic opportunity to share some of this work with our colleagues, many of whom do so much for their communities both through work and in their own time.”
Our organic grocery business Abel & Cole has this week launched a new partnership to sell London’s first hand-crafted cold-brew coffee liqueur nationwide.
Having fallen for Cold & Blac’s signature Cold-Brew Coffee Liqueur at a local market in London, Abel & Cole buyers were impressed with the Hackney brewers’ patient approach to blending, and their commitment to sourcing and using the highest quality ingredients.
The liqueur is brewed for 21 days using a slow process of distilling cold liquids through coffee grounds creating a more condensed drop that retains the natural flavour spectrum of coffee without the bitterness.
Abel & Cole’s Buying Director, David Balmer, said: “We’re really keen to help smaller suppliers reach a broader market as it’s brilliant to see them grow, but it’s also great to delight our customers with something new and different to try. While Cold & Blac use only organic ingredients, they were not officially certified organic so we were also really pleased to offer our expertise in this area and are helping them to gain organic accreditation.”
Tem Mellese, founder of Cold & Blac, added: “I’m really excited to be launching with Abel & Cole. As our first major UK retail partner, I hope we are able to reach everyone who is excited about Cold & Blac and experiencing a quality coffee product made from the world’s finest organic ingredients.”
Aunt Bessie’s has given its potato range a new twist with Rustic Fries – thin, crispy, skin-on fries bringing the popular eating-out trend direct into shoppers’ homes. Aunt Bessie’s Rustic Fries can be found in Sainsbury’s and Morrisons.
Lorraine Rothwell, Marketing Director at Aunt Bessie’s, said: “Skin-on fries are popular with people eating out and shoppers have been asking us for them for a while. We’re always on the lookout for emerging trends which can drive value and bring new shoppers into the category and our restaurant-quality fries feel like a good fit for the range.”